How to begin freelancing?


Today a new word catching everyones attention is freelancing. Technically freelancer is a professional who sells services to employers without a long-term commitment to any of them.

To start with, lets make one thing crystal clear, freelancing is not just about writing articles as many of us presume. It branches out to various fields like interior designing, photography, graphics designing, advertising etc. It can be both full time and part time. Its upto you, which stream fulfils your creative urge.

The first and foremost thing to do is to analyze your core competencies and decide what it is you can do as a freelancer. Going by your instincts can provide you with the answer you have been looking for. Whether its an extra income you desire or a full-fledged business for yourself, freelancing is an ever-growing business opportunity for all.

Approaching companies with an impressive resume is the stepping-stone to your successful freelancing career. How you present yourself in your portfolio tells volumes about your capabilities and aspirations. So creating a good resumes either you or by a professional is important.

Beginning with a freelancing career is extremely decisive. You need to ask yourself the 3 Ws in the business: Who, What and Why.

Who should I target?
What can I offer that will take the risk out of new clients hiring me?
Why will the companies invest in my specific services and not of thousand others in the freelancing business?

These are the three tricky but vital points of concern which, if answered correctly and timely will surely kick start your freelancing profession.

Today the Internet provides you with an array of job sites where clients hire freelancers for writing articles, carrying out surveys, or for shaping up a project. Thus, the web world is a common platform for job seekers and job providers for every kind of work.

The advantages of a freelancing career are many. You need not have a lavishly designed office to start off as a professional freelancer. Nor do you have to invest lumps of money. Even a comfortable little room in your house can provide you a good working ambience. Moreover, you can get your kind of work without having to visit offices many kilometers apart. Just at the click of a button you have access to the best companies worldwide.

Research tells us that people are naturally skeptical of any prospecting freelancer. Convincing them with your ideas and samples can be a good idea for getting a desired project. But you should never set such high targets for yourself that you cannot achieve leaving you feel disappointed. The biggest challenge for a freelancer is to find assured work and on going projects all year long.

Thus if you are a person who longs for independence and control, a career in freelancing may be a perfect choice for the simple fact that when you freelance, you become your own boss. So with a positive frame of mind and a determined attitude, give your freelancing career a starter.

Problems and drawbacks of freelancing

Freelancing is self-employment or working in a profession or trade in which full-time employment is also common. Fields where freelancing is especially common include journalism and other forms of writing, computer programming and graphic design, consulting, and many other professional and creative services. Though working at your own pace in the leisure of your house may seem very tempting but as the coin have two faces there are some drawbacks also, which should be carefully considered before plunging into the freelancing market. Some of these drawbacks and problems are:

Inability to deliver volume of work: - Freelancers may not be able to satisfy their customers in terms of volume which can turn away their customers to big houses which have capacity to generate more output. Being the sole working hand it is not possible for a freelancer to generate huge volume of work.

Sole responsibility: - As a freelancer, you will always be responsible for all the aspects of your business, without having the possibility to delegate tasks to people who may be more suitable for them than yourself. So you will have to look into the payment of your electricity bill, managing your accounts, procuring orders and maintaining relations with your customers apart from delivering the job on time. This can be frustrating especially when the workload is much and you are unable to deliver your assignment on time.

No perks or benefits: - As a freelancer, you do not get bonus, pension, health or medical insurance. So you have to dig into your pocket if you need your insurances and other benefits. With no perks and no benefits, your actual income is generally lower than that of a salary earner.

Distraction: - At home you have no eyes to peer at you making sure that you complete your work on time. So freelancers have to be very self-motivated and disciplined in order to get their work done on time and correctly. Distractions like the television, Internet and housework can be hindrances to your work at home success. If you are the one who gets easily distracted by outside influences, then freelancing is not your cup of tea.

Isolation: - This is another problem for Freelancers. Working at home alone can get frustrating and lonely. Apart from being lonely, working alone prohibits your learning of new ideas that comes automatically when you interact with your seniors and colleagues in office.

Uncertainty of work: - As a freelancer, there is no fixed salary at the end of the month. Also the amount of work keeps fluctuating, thus leading to uncertainty in income. This is a major point to be considered especially if you have a family to look after.

Erratic work schedule: - This again says that there is no fixed time or office hours for doing your job. So you may actually turn into a couch potato who keeps postponing his work till the last moment, sleeps late at night and gets up when the sun is overhead at noon. Again, too much workload can make you work more, which being a detriment to your health also.


Graphic designing, like any other art form, is all about creativity and putting your imagination on a physical plane and with freelancers taking a plunge into this business, graphic designing has got yet another dimension, with endless possibilities.

To start of as a freelance graphic designer, you need a great portfolio of sample logos and designing as well as good communication ability. Convincing a client is surely the most difficult but vital step for getting quality work. You may be specialized in areas like logo designing or print ads etc. Make that your asset. Show your work to your clients in the most impressive manner. Being assertive, dedicated and totally professional about your work will fetch you a lot of projects.

The most obvious requirement of a freelance graphic designer is talent and innovation. Bringing out a new meaning to an otherwise boring picture can give you a winning edge over the others in the business. Giving the client exactly what they are looking for is important. For this you can fix up meetings with them and discuss every aspect right from the message, the design should portray, to its appeal to customers or users.
As a freelance graphic artist, its your duty to plan, analyze, and create visual solutions to communication problems. Its for you to decide the most effective way of getting a message across in print, electronic, and film media. Through a combination of colors, illustrations, animations and layout techniques, you can deliver stunning logos, banners, wallpapers, brochures, leaflets.

Apart from visiting brick and mortar offices across the city, today freelance graphic designers have a more comfortable option. They can sit at home and operate their business across the globe via the Internet. Its easier to get overseas work and faster to deliver the finished product. Thus, the Internet is a boon for all the artists in the freelancing business.
One successful method of making your presence felt, is by launching your own website. This will not only help you to form a centre for your working network, but also give you a platform to display your work samples. In your site, you can get in touch with numerous clients and fix up deals instantly. Make sure all the work is done legally and that the terms and conditions of work and delivery are clarified.

Freelance graphic design can be very rewarding. Youre not stuck in an office, and there is really no limit on how much you can potentially earn. But it's no walk in the park either. At this point we need to look into some serious facts about freelancing. Working as a freelance graphic designer is both demanding and remunerative. You need to focus strictly on the visual artwork for a project. Creating something new and meeting deadlines can often leave you stressed out. Do not take up more work than you can ever finish.

Always remember: the best thing someone can say about you is that he/she did good work and provided good customer service by doing it on time and on budget. Be realistic when deciding which stream of graphic designing suits you best as a freelancer. In the end, follow your own instincts and let your creative juices flow!